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PwC Luxembourg TechTalk

Ah, technology. To quote Steve Jobs, arguably the most famous disruptor of our time, "we have no idea how far it's going to go". Whether you're the savviest techy around or a complete tech-dummy or somewhere in between, join Carla Santos, a journalist eager to learn more about tech-related matters, and Christopher Rossa, who continuously seeks to demystify technology, during their monthly conversations with specialists from different industries, who share their knowledge on hot topics such as cybersecurity, cloud, and artificial intelligence.

  1. All Episodes
  2. The One on How Customer Centricity supports Growth, Efficiency and Innovation

The One on How Customer Centricity supports Growth, Efficiency and Innovation

Jun 14, 2021

The concept of the Experience Economy was first used by B. Joseph Pine II and James H. Gilmore in an article in 1998. While it has been around for a while, it is in the last five years that customer centricity and "everything UX" have seen a true takeoff.  While few can challenge the fact that good design centered in the user/customer supports successful innovation, does it also support operational efficiency? How can design, sometimes considered a “nonessential matter” in business, support growth?